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WAY FORWARD FOR BUSINESSES IN GHANA AFTER COVID-19.

Fellow Ghanaians", we are in difficult times and we cannot begin to quantify the impact on businesses across-board. "This too shall pass"asthe President popularly ends his press conferences during this season. This is a true statement but now the question for many businesses should be, "...
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WE ARE SOCIAL BUT NOT SOCIAL MEDIA. The social media conundrum for businesses in Ghana.

In recent times, I have taken a deep dive into the social media presence of businesses in Ghana and I have come to one conclusion: many businesses are social but not social media. How are you social but not social media?...
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THE YEAR OF RETURN: A MARKETING FAILURE?

Never has such a feat been achieved in the history of the country and for that I say Ayekoo! This is not in no way to rubbish what was done but to look at how we could have maximized the occasion, so then why is my claim for it being a marketing failure?...
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