The creative challenge is our annual impact project for students in tertiary institutions across Africa.
We partnered with Ashesi University for the maiden edition to nurture and offer diverse opportunities for students to harness their creative abilities as well as develop their entrepreneurial capabilities for problem-solving.
According to our research, 46% of tertiary students do not know for certain what they want to do after school. Many are conflicted between what their parents want them to do, what they love doing and what they are studying to do.
We believe the answer to this conflict is creativity therefore the introduction of this initiative to help students navigate and chart their courses creatively.